
SET An Example Conference
Join us for the 2025 SET An Example Conference, where women of the NFL come together for a weekend of networking, empowerment, and personal growth. This year’s theme, It Starts With Us, reflects the power of collective strength, relationships, and shared experiences.

Who We Are
SPORTS & ENTERTAINMENT TODAY
SET is a sports lifestyle platform that offers exclusive access to the lives of top athletes and entertainers. We go beyond stats and scores to reveal human-interest stories that resonate with female sports fans. SET delivers authentic, insightful content and a fresh perspective on the world of sports.
In 2025, SET is proud to host the SET An Example Conference, a unique event dedicated to uplifting and empowering the Women of the NFL.
Purpose
With nearly 100 women representing 32 different NFL teams, this conference provides a space for networking, workshops, and encouragement. Women of the NFL balance multiple roles—wife, mother, assistant, nurse, therapist, and #1 fan—often prioritizing others before themselves. This weekend is about YOU, offering opportunities to recharge, connect, and gain insights to thrive in both personal and professional life.
It Starts With Us
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It Starts With Us
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It Starts With Us 〰️ It Starts With Us 〰️

Understanding where we’re going starts with acknowledging where we’ve been. The SET An Example Conference has evolved over the years with powerful themes
OUR HIStory

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2018
The SET An Example Conference started in 2018 and the theme was Shaping the Future because a conference of this magnitude had never been done.
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2019
In 2019 we saw that there was extreme strength in numbers and we have the ability to come together and get things done. So the theme was The Power of You.
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2020
In 2020 all of our plans were derailed. What was supposed to happen in Dallas we were forced to come together virtually and the theme was Anything is Possible. We made it so.
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2021
In 2021 we found ourselves in Mexico because after experiencing a pandemic, lockdown, quarantine and a world in ways unlike ever before we were coming out with Great Expectations.
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2022
In 2022 we were on Victory Boulevard in Dallas, TX and our theme was Play to Win.
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2023
In 2023 we ventured to Las Vegas, NV and the conference was hosted by Circa Hotel and Resort. Our theme was Double Down.
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2024
In 2024 we headed to the midwest and Chicago was the destination. Our theme was Expanding the Vision because we announced our board and membership.
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2025
This year the theme is It Starts With Us. The women we are becoming is a result of relationships, resources, experiences and support. Individually we are forces but together we are a movement.
PAST SPONSORS

EVENT VENUE
Intercontinental – Elevated Luxury
The tallest building on the West Coast is also the most remarkable luxury hotel in Los Angeles.
A high-speed elevator will whisk you to our 70th-floor lobby where you'll be welcomed by the city's most spectacular view. Stay at InterContinental Los Angeles Downtown and enjoy the rooftop pool, world-class fitness center, and acclaimed farm-to-fork California dining. With easy access to essential Downtown Los Angeles attractions, it's the perfect vantage point for a memorable visit. Welcome up.
“SET AN EXAMPLE CONFERENCE” for the WOMEN OF THE NFL 2025
June 27th – 29th, 2025
Intercontinental Hotel Downtown Los Angeles
900 Wilshire Blvd, Los Angeles, CA 90017
**All Guests Must Be Registered.**
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June 26, 2025
Private Dinner for Speakers, Panelists and Sponsors
CONFERENCE DAY 1
Friday, June 27th
7PM-11PM
The SET-UP Welcome Lounge & Reception
Spire 73 - Rooftop of Intercontinental Hotel -
Saturday, June 28th
9AM - 2PM9:00 AM Welcome Breakfast
10:00 AM - 10:15 AM - Welcome and Opening (Danisha Rolle)
10:15AM - 11:00 AM - “The Playbook of Motherhood: Balancing Family, Football and Personal Goals” - Ella Burns, Daiyanna Muhammad, Jennifer Lamorna
11:00 AM - 11:45 AM - "Beyond the Game: Finding Purpose and Passion While Supporting This NFL Life" - Ari Jackson, Justina Moffat, Angel Lassie, Carlyne Graham
12:00 - 1:00 Lunch
1:00 PM - 1:45 PM - "From Sidelines to Center Stage: Building Your Brand and Influence on Social Media" - Carissa Rosario, Leticia Gardner, Maya Reese
1:45 PM - 2:15 PM - "Life After the Game: Navigating the Transition Beyond Football" - Heaven Daniels, Jess Bushrod, Heather Harper
Closing Remarks
Excursion - TBD
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Sunday, June 29th
T-Shirts will be provided to wear for the day.
8:30AM-2:30PM
Breakfast at 8:30AM
Closing Session: Worship Service "Faith, Family, Football" (9:00AM-11:00AM)
Community Service Partnership TBDWorship Service: Sunday, June 29th from 9:00AM-11AM we will have a worship service. You do not want to miss this time for fellowship!
Community Service: We will participate in a group community service initiative at a nonprofit organization with a mission to offer support and services to individuals in the Los Angeles Area.
We will conclude the conference after our community service project and will return to the hotel by 3:30PM on Sunday, June 29th.

2025 Planning Committee.
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Danisha Rolle
FOUNDER
Wife of Samari Rolle - Retired 12 year All-Pro - NFL Veteran. Danisha is the founder of Women of the NFL on IG and the SET An Example Conference. Danisha is a producer, publisher and mother of four children.
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Amakeda Ponds
Amakeda Ponds Wife of Former NFL Player Antwaune Ponds. Keda is a founding member of the Women of the NFL. She is a passionate leader, content strategist, and advocate for empowering women in tech and beyond.
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Ari Jackson
Meet Ari—marketing maven, event architect, and all-around strategic powerhouse. She’s the creative force behind unforgettable brand experiences and game-changing marketing strategies that keep Fortune 500 companies ahead of the curve.
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Ashley Simmons Peat
Ashley is the wife of former NFL player Andrus Peat. She is mom of 2 and known as The Aussie Publicist. Some know her for her personal style or philanthropy. She proudly wears many hats.
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Camille Rogers
Meet Camille—a powerhouse of creativity, ambition, and pure joie de vivre! Whether she’s engulfed in the arts, making bold moves in marketing, or indulging in some well-deserved retail therapy, she does it all with effortless charm.
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Ella Burns
Ella Burns is wife to NFL cornerback Artie Burns and boy mom to three amazing sons who keep her on her toes and her heart full. Ella has a passion for advocacy and is now a sports and entertainment lawyer. Together, Artie and Ella run Dream, a sports mentorship program they founded eight years ago. They sponsor and mentor young athletes, helping them chase their dreams both on and off the field.
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Jennifer Lamorna
Born and raised in England, I began my journey as a professional dancer before moving to the U.S. to chase my dreams. My career later took a transformative turn into the mental health field after becoming a mother.
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Kennedy Lewis
Kennedy Lewis is an entrepreneur, model, and former collegiate athlete. They graduated from Tennessee State University and have a passion for beauty, fitness, and business. They own The Face Lift, a beauty brand specializing in teeth whitening and tooth gems, with a mission to help people feel confident and radiant.
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Masika Mughelli
Masika Mughelli is married to Ovie Mughelli a 9 year NFL veteran and mother of 3. I’ve spent over two decades working with professional athletes in community relations and corporate partnerships. For the past ten years, l’ve served as a licensed insurance agent and broker, specializing in group health and life insurance.
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Mahogany Charite
Mahogany Charite is a marketing and events enthusiast with a background in editorial journalism. With a Bachelor of Arts in English, she has been able to dip her toe in multiple industries. Working with companies in hospitality, education, travel and more has afforded her the opportunity to build a vast network as well as a worthwhile skillset.
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Sarita Scarlett
Sarita is a dynamic entrepreneur passionate about community, creativity, and empowering athlete partners. She holds a bachelor’s in Family, Youth, and Community Science and a master’s in Nonprofit Management from the University of Florida, equipping her to drive meaningful change throughout the community.
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Dr. Theresa Bowe
Dr. Theresa Bowe: A Force of Nature in Business, Real Estate, and Advocacy. Dr. Theresa Bowe is a powerhouse entrepreneur, real estate mogul, and advocate for change. Born in New York, she transformed hardship into fuel for success, overcoming childhood abuse and forging a path of resilience and ambition. Mother of 2 and wife of former NFL wideout Dwayne Bowe.
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Terricka Cromartie
Terricka Cromartie is a Believer, Wife, Entrepreneur, and Mother to six amazing kids. Born in East St. Louis, IL and later moving to Los Angeles, CA, Terricka utilized her talents and pursued her dreams of becoming a professional dancer, touring the world, and appearing in numerous music videos.
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Zaria Scarlett, MBA
Meet Zaria Scarlet, a dynamic marketing connoisseur and creative entrepreneur with a passion for brand management, market research, and data analytics. A proud alumna of the University of Hartford’s Barney School of Business, Zaria further honed her expertise by earning an MBA from the University of Miami Herbert Business School.
