Meet Ari—marketing maven, event architect, and all-around strategic powerhouse. She’s the creative force behind unforgettable brand experiences and game-changing marketing strategies that keep Fortune 500 companies ahead of the curve. With a legacy of building powerhouse brands like Jared and European Wax Center and serving as the former COO of a top consulting firm, Ari knows how to execute with precision and flair.

Now, as the Marketing Chair of The National Football Wives Association, Editorial Marketing Director for SET Media Magazine and CEO of Novellus Muse, she’s redefining the playbook for impactful branding, storytelling, and standout events—including weddings that actually feel like you. Known as your go-to marketing and events wingwoman, Ari brings the perfect mix of strategy, creativity, and execution to every project.

But her most cherished roles? Proud mom to Aiden and baby Aaro, and wife to Vikings player Theo Jackson—proving every day that you can build an empire and a beautiful life at the same time.